Jul 31, 2022
In Interior Design Forum
Without a written agreement, some things you say verbally or in emails may be misapplied or misinterpreted, resulting in: Painfully long arguments that destroy trust (even if you weren’t at fault). Being forced into doing work you didn’t want or have to do. A disgruntled client writing up bad reviews everywhere. Worst case scenario, getting into a legal battle. Some people mistakenly believe that if they do not have a written contract, they cannot be held liable for anything and cannot be sued. To say that’s risky thinking is an understatement. Countries and laws will vary, but I know in the United States, in some cases involving contracted work, one does not need a written contract to sue and be sued. So while having a written contract for SEO services doesn’t completely negate the possibility of a dispute, they are arguably less likely to happen since the expectations and deliverables are defined and agreed upon in your contract. Bottom line: even if you decide to use our template, you should always consult with a legal professional before sending a contract to your clients for your SEO services. The legal document we use references all our previous conversations with clients and hence we refer to it, not as a contract, but as an agreement we have in place for the work our clients engage us for. Our agreements are all prepared by legal representatives. This is to ensure we not only do the right thing by our clients but also when the time comes, we know what we are dealing with and how the local laws protect us. This agreement has helped us every day. Sagar Sethi Sagar Sethi, MD Xugar How to customize the SEO contract template Our SEO contract template includes 13 key components mined from surveying over 40 SEO professionals and manually reviewing over a dozen real SEO contracts. But a template is a template, meaning that you need to customize it. So before you send this contract to your clients, let me walk you through each of the 13 components and how you can tailor them. Contract Definitions Your Responsibilities The Client’s Responsibilities Duration Payment Termination Warranties Liability Indemnification Force Majeure Jurisdiction and Interpretation Confidentiality Signature 1. Contract Definitions This section includes a definition of what key terms in your contract mean. It may feel silly, but it’s uber important. For example, when you refer to “SEO” or “SEO work,” what exactly are you referring to? Your client may have one definition in their mind, but you might have a completely different concept of that phrase. This is an excellent place to remove all doubt around phrases, terms, or concepts and allow you to move forward without worrying about misinterpretations. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. 2. Your Responsibilities This section should describe what you will do as the SEO contractor, when you will do it, and how. It’s where you want to outline how far your scope of services will go for the client. Since the SEO services you provide will naturally fluctuate over time due to search engine algorithm updates and client needs, don’t get too specific about the processes you will use. That way, you don’t tie yourself down to any tactic or workflow. Instead, focus on describing each deliverable that will be beneficial to the client’s overall SEO. So as you customize this section, itemize the basic things you do for SEO to reach each deliverable, such as onsite or on-page SEO. And for the love of all that is good in SEO, don’t be one of those people who promise a specific metric such as a particular Domain Rating (DR) or ranking #1 on Google! 3. The Client’s Responsibilities Now we flip the coin to describe the scope of your client’s responsibility—what they’ll do, when, and how. As you review this section, think of other things you want your client to commit to beyond paying you for your services. For example, you may want to outline how they should contact you for requests. You also want to explain what assets they need to give you for you to do your job properly.