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Shakib Khan
Jun 14, 2022
In Interior Design Forum
Panda Express, the U.S. chain of 2,200 Coinbase User List Chinese food restaurants, is turning its yearly celebration of Lunar New Year into a digital experience as the pandemic limits indoor dining in many parts of the country. Customers who visit Coinbase User List the PandaLNY.com website on their mobile phones can send digital versions of traditional red envelopes with discounts on food to love ones until Feb. 28, per an announcement. As part of its digital experiences, Panda released a three-minute film Coinbase User List that dramatizes how an American child learns about the traditions of Lunar New Year from an Asian American family, and grows up to celebrate the occasion by sharing with others. The chain also Coinbase User List transformed its in-classroom cultural education program, Let’s Explore!: Lunar New Year, into a digital experience for teachers and students. Beyond tapping into the interest in remote ordering, Panda Express is also leveraging influencer marketing by partnering with influencer Joy Cho, Founder and creative director of Oh Joy!, to create limited-edition kits to help families celebrate Lunar New Year. Customers can buy the kits at Coinbase User List Panda’s online store while supplies last. Dive Insight: Panda Express has reworked its yearly Lunar New Year celebration for the pandemic age. It used to hand out the traditional red envelopes at restaurants, but the health crisis has led many people to avoid going out to eat, and order takeout or delivery instead. By emphasizing digital experiences, including its virtual red envelopes and heartwarming movie about sharing good fortunes with others,
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Shakib Khan

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