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Jul 06, 2022
In Interior Design Forum
Cause marketing is what happens when a for-profit business collaborates with a non-profit organization in a way that both can benefit. In fact, it is more common for companies to work for a social cause. Cause marketing is the primary source of marketing revenue for some well-known companies like TOMS, whose one-for-one policy provides a free pair of shoes to a child in need for every pair purchased by a consumer; or Tieks, whose high-end ballet shoe promotes a foundation that empowers women entrepreneurs around the world in an effort to fight poverty. But what does this mean for you? 6 reasons why cause marketing is different | SEJ Customers are aware of these efforts and many ask how a company will give back before making a purchase. If your business doesn't have a good answer to this question, you may be missing remove background from image out on a great marketing opportunity, a loyal customer base, and of course, an opportunity to help an organization that matters to you (and, ideally, will match to your customers). Advertising Continue reading below Consider some of the reasons marketing is different from your traditional marketing below: 1. It benefits the business (products) and the cause 6 reasons why cause marketing is different | SEJ It's essentially the "meat" behind cause marketing. It should be a mutually beneficial relationship for the company and the cause or organization. For example, Starbucks has partnered with Conservation International (CI) to help farmers conduct more sustainable farming operations. This obviously helped CI as they were able to find a way to produce coffee that was “sustainable, transparent and good for people and the planet”. Additionally, this effort has also helped Starbucks, as they can now boast of being the largest coffee retailer to use 99% ethically sourced coffee, which has helped them significantly increase the popularity of their business. . The causes are linked and it works for them (more on that later).
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sanzida aktar
Jul 06, 2022
In Interior Design Forum
Subscribe: Apple Podcast | Google Podcasts | Spotify Visit our Marketing Nerds Archive to listen to more Marketing Nerds podcasts! In this episode of Marketing Nerds, Caitlin Rulien sits down with SundaySky's Jim Dicso to talk about personalizing content and what makes it cool versus what makes it scary. Jim also covered how to properly personalize content, what platforms to use, and what tactics brands should avoid. Jim Dicso on cool vs creepy content personalization | SEJ Here are some transcribed excerpts from their discussion, but be sure to listen to the podcast to hear it all: Advertising Continue reading below Why more brands are focusing on content personalization One of the things we've identified in our conversations with most major brands is that they've realized that customer intimacy is increasingly becoming the strategic and competitive way to differentiate their business. Being able to better understand remove background from image individual wants, needs, and behaviors of the prospects and customers they seek to work with requires them to be able to provide a more personalized experience in order to acquire them in the first place and then also maintain them. and develop this relationship over time. When is personalization too personalized? There are certain points in the customer lifecycle where customers absolutely expect depersonalization, and then other areas where enabling depersonalization is totally inappropriate. I'm just going to share a few concepts with you, so when I authenticated on my bank portal or my airline portal, I have a history of scheduled transactions and activities, and I expect that that they have the whole experience personalized for me because that's my data and that's why I have a username and password. If I come back to that same website and don't authenticate, the fact that they might know me, having been there before and they put "Welcome back, James!", seeing that they know who i am when i get back, again i would expect and feel good about it.
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