Subscribe: Apple Podcast | Google Podcasts | Spotify Visit our Marketing Nerds Archive to listen to more Marketing Nerds podcasts! In this episode of Marketing Nerds, Caitlin Rulien sits down with SundaySky's Jim Dicso to talk about personalizing content and what makes it cool versus what makes it scary. Jim also covered how to properly personalize content, what platforms to use, and what tactics brands should avoid. Jim Dicso on cool vs creepy content personalization | SEJ Here are some transcribed excerpts from their discussion, but be sure to listen to the podcast to hear it all:
Advertising Continue reading below Why more brands are focusing on content personalization One of the things we've identified in our conversations with most major brands is that they've realized that customer intimacy is increasingly becoming the strategic and competitive way to differentiate their business. Being able to better understand remove background from image individual wants, needs, and behaviors of the prospects and customers they seek to work with requires them to be able to provide a more personalized experience in order to acquire them in the first place and then also maintain them. and develop this relationship over time. When is personalization too personalized?
There are certain points in the customer lifecycle where customers absolutely expect depersonalization, and then other areas where enabling depersonalization is totally inappropriate. I'm just going to share a few concepts with you, so when I authenticated on my bank portal or my airline portal, I have a history of scheduled transactions and activities, and I expect that that they have the whole experience personalized for me because that's my data and that's why I have a username and password. If I come back to that same website and don't authenticate, the fact that they might know me, having been there before and they put "Welcome back, James!", seeing that they know who i am when i get back, again i would expect and feel good about it.