We saw some great examples above: Shopify — “Save Time and Money.” ActiveCampaign — “Powerful Email Marketing.” Unbounce — “Landing Page Strategy: The Complete Guide” (see what we did there?) Each one of these statements is speaking to a specific customer need. Now that’s what you call a value prop. While crafting an attention-grabbing headline is an accomplishment, it’s not the only important piece of copy on your landing page.
Marketers compete for attention with millions of other companies trying to entice page visitors to stay and convert. The best action you can take to help yourself win over your viewers is to explain the transformation of your product in concise and persuasive sentences. A jaw-dropping 2018 study showed that 29.5% of landing pages in the business services sector had over 500 words of copy. That’s a lot to read! But if these businesses had lowered buy email list their word count to fewer than 100, they could join the pages converting 50% higher.
buy email list
If each landing page is one piece of a larger puzzle, then the copy needs to play a similar role. Here’s a step-by-step process you can follow to create high-performing and persuasive landing page copy: Step 1: Identify Your Value Proposition — What is the goal of this page? Step 2: Plan Your Information Hierarchy — What information is most important? Step 3: Write Attention-Grabbing Headlines — How can you communicate your value prop as clearly as possible? Step 4: Craft Persuasive Body Copy — How can you use psychology to create audience-centric copy?