This can help you understand why different users purchased, what they were looking for, and why other customers might choose to purchase in the future. UTILIZE ANALYTICS TOOLS There are plenty of digital analytics tools that can help you learn more about who your audience is. Google’s Universal Analytics has some basic audience segmentation data that can give you a basic idea of what audience segments or traits are visiting your site. Social media tools all have their own free native analytics for Business Pages (like Facebook Insights), which can also give you a ton of insight into who is following you and interacting with you on social media.
These are a good place to start for free tools. There are also a variety of high-cost customer analytics tools that can help you learn more about Whatsapp Database different audience segments; a quick Google search can get you started there. Final Thoughts Behavioral segmentation should be a cornerstone of your marketing plans, especially since we have so much trackable data today that can help us determine which customers need to receive what messaging. With the right strategies in place, this can take your campaigns— and your ROAS— to the next level.
Need help setting up email, ad, and full-marketing funnel campaigns that implement behavioral segmentation? We can help. Get your free marketing audit today. Have you ever gotten emails from a B2C company that felt tailored just to you? Products and messaging that are perfectly aligned with your specific needs and pain points, SMS messages that seem to know exactly what offers tempt you, and Facebook Ads that seem to speak to your soul. The emails may seem general, but they’re so intensely relevant? The copy couldn’t be better. This is thanks to behavioral segmentation, which should be a core aspect in every part of your marketing and sales strategies.